Deutsche Version
AXEL PUHLMANN

FOUNDER AND MANAGING DIRECTOR
EXPERIENCE
  • Founder of conoscenti in 2011
  • 8 years at McKinsey & Company, responsible for customer insights in strategy projects
  • 3 years as a consultant for brand and communication research at GfK Marktforschung
  • Diploma degree in business administration from the University of Augsburg
EXPERTISE (PROJECT EXAMPLES)
  • Multichannel architecture and customer journey analysis (insurance, Scandinavia)
  • Go-to-market approach and touchpoint management (chemicals, Germany)
  • Customer-driven channel design (cosmetics, Europe)
  • Growth strategy based on brand portfolio optimization (FMCG, Italy)
  • Global premium brand strategy (consumer electronics, Asia)
  • Customer-driven product and service innovations (airline, Asia)
PRIVATE LIFE
  • Married, 2 daughters
  • Sports (soccer, snowboarding, surfing), Costa Rica, barbecuing