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EXPERIENCE AND EXPERTISE

FOR PROJECTS THAT MAKE A DIFFERENCE
  • 8 years at McKinsey & Company, responsible for customer insights in strategy projects
  • 3 years as a consultant for brand and communication research at GfK Marktforschung
  • Project focus on customer insights, brand strategy and touchpoint management
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  • Managing Director at Riesenbeck Investors & Counselors
  • More than 30 years at McKinsey & Company, long-standing head of the Marketing & Sales Practice
  • Former member and Chairman of the Supervisory Board of GfK SE