Evaluate offline, digital and social campaigns in real-time
LiveExperienceTracking captures all brand touchpoints, e.g. TV ads, digital ads, sponsoring, word-of-mouth, POS and many more.
Prove the effects of campaigns on the brand
LiveExperienceTracking evaluates the impact on commercial targets and longer-term brand objectives.
Allocate marketing budgets effectively
integrates marketing spend with the most powerful reach and impact data available.
Manage the customer journey, where it really matters
LiveExperienceTracking is the only approach to accompany consumers through their journeys – precise insights for strong strategies.
Define better customer experiences and multichannel strategies
LiveExperienceTracking provides quantitative interaction paths and journey maps across all offline, online, and social channels.