Accompanies consumers instead of asking them about the past
Real-time feedback on brand experiences, their sequence and the emotions they create.
Measures all kinds of offline, digital and social brand contacts
Captures TV ads, digital ads, social media, sponsoring, word-of-mouth, POS and many more brand touchpoints.
Provides a clear proof of effectiveness – no more “chicken or the egg”
Unique single-source database consisting of brand development and precise touchpoint history.
Institute for brand- and communication research, EBS Business School.
Adds fresh perspectives to your market research agenda
New insights about customer journeys, touchpoints, advertising and marketing efficiency, customer experience, employer branding and further topics.